A delicious new fragrance from Marc Jacobs, DAISY, hits the stores this week and there's no doubt it will be a hit.

This feminine new scent has been described as the essence of youthful spirit: sunny, happy, free. Positively fresh. Charmingly simple. With top notes of wild strawberry, violet leaves and ruby red grapefruit; heart notes of gardenia, violet petals and jasmine petals and base notes of musk, vanilla infusion and white woods.

Of course it's packaging is heavenly too, with a bottle of weighted, clear glass with soft rounded edges, topped with a playful scattering of daisies around the gold cap.

What's What have ten bottles of the Marc Jacobs DAISY 50ml EDT to give away.  To win simply register or sign in and answer the question: Why do you need some Marc Jacobs DAISY this spring? For details click here

Marc Jacobs DAISY, $80 for 50ml Eau de Toilette from Myer, David Jones, select perfumeries and pharmacies.

With one of her claims to fame being that's she's graced the cover of two Sports Illustrated Swimsuit Edition's Rachel Hunter truly understands what makes a good swimsuit work. This is why a range designed by the supermodel will no doubt excite many women looking for the perfect bikini for summer.

"I created Lola by Rachel Hunter because I felt there was a big difference between the swimwear women were being offered and what they were seeing on the catwalk or in high fashion magazines," Rachel Hunter said. "Lola bridges that gap."

To launch the 'Lola by Rachel Hunter' swimwear range Rachel will be appearing instore at David Jones Westfield Bondi Junction this Saturday 15th September at 12.00pm to both meet and great customers and showcase this new feminine and sexy swimwear range.

Lola by Rachel Hunter is now available in David Jones stores nationally.

JAG pride themselves in producing jeans that can be worn anywhere from strolling on Bondi Beach to strutting the red carpet in Cannes. And this week they are making it all the easier to purchase a pair by reducing all denim* in their JAG concept stores to just $69.95.

With the full-priced JAG jeans ranging from between $99.95 and $129.95, you are potentially making a saving of up to 45%. Very nice indeed.

*Terms and Conditions: Offer valid in JAG Concept Stores only (excludes JAG Clearance stores, Myer and Independent stockists). Offer valid on selected denim styles excluding JP75077, JP73214, JP74216 & footwear. Offer valid from 12/9/07-23/9/07 inclusive. Offer must be taken at time of original transaction. Offer subject to availability and cannot be redeemed against a prior purchase, lay-by or in conjunction with any other offers.

Peaches Honeyblossom Geldof. Born to rock'n'roll royalty Sir Bob Geldof and Paula Yates in March 1989. And in the eighteen years since the ethereally pretty Princess Peaches has managed to become a writer, broadcaster, socialite, London IT girl, DJ and be voted onto Tatler UK's 'Top 10 Fashion Icons' list...when has she had time to breathe you may wonder.

Now, to top it all off, she can add 'Face of Dotti' to her glamorous CV, starring in the just launched ‘So Peaches And Cream’ campaign.

The enticing Dotti ads can currently be found in a selection of fashion magazines and on the www.dotti.com.au website, along with details to her visit to Sydney later in the month. Alternatively go to your nearest Westfield  Dotti store to see the full size ads and the fabulous clothing.

The campaign was shot in Peaches hometown of London, at Chiswick House, by famed international fashion photographer Chris Dunlop. Peaches thoughts on Dotti? “I have really enjoyed working with Dotti. Their clothes are stylish, unique and affordable. It’s great to be able to take pieces from the Spring/Summer collection and team them with vintage and designer items that I have in my wardrobe. They achieve a modern day look whilst featuring influences of other fashion eras.”

It’s the first time that Dotti has associated itself with a celebrity, choosing Peaches because she stands out from the ‘sameness’ in Hollywood and oozes British cool and charisma. Dotti’s General Manager, Sarah Rovis, said of the decision, “Peaches is young, smart and a lover of fashion in every way! She puts together outfits with such confidence and handles herself with aplomb. We love her energy and her attitude.”

Peaches certainly makes the yummy Dotti outfits she is photographed in look even more delicious.

What's What and Australia's favourite bottled water brand, Mount Franklin, have joined forces to raise funds for the National Breast Cancer Foundation (NBCF).

Two stylish tote bags, now available for purchase, have been designed by well known celebrities, Channel Seven's weather reporter Sara Groen and Radio & TV personality Bianca Dye, both who have been touched by breast cancer and are dedicated NBCF Ambassadors.

Sara, whose mother was diagnosed with breast cancer, is honoured to be involved and share her experience, "My mum's battle with breast cancer was a challenging journey, but ultimately one of hope and love. I believe the designs reflect this optimism, while raising awareness and funds for breast cancer research and spreading a message of hope for those touched by breast cancer."

Pretty and chic, illustrated in shades of pink, these limited edition bags will be on sale at selected Westfield Fashion Hubs from September to November for $9.95, with all profits* going directly to the NBCF. What better reason to buy yourself (not to mention your mother, sister and best friend) a new bag this season.

Details of your closest What's What Fashion Hub and when it will be in action can be found in the What's Happening section of the site.

* $3.85 per bag sold in 2007