On Tuesday night Bonds, Australia’s most iconic underwear and clothing brand, started the celebrations for Chesty singlet’s upcoming 70th anniversary this summer with the launch of a charity campaign and photographic exhibition.

To commemorate the iconic Chesty's milestone of making it to seventy, Bonds has developed the ‘Wear Australia 26.01.08' charity campaign. For this they have already embarked on a photographic tour of Australia, capturing Aussies in their Chestys.

The exhibition heroes unique characters from all walks of life captured in this tour - from remote rural landscapes to urban sprawls - and the launch held at The Glenmore Hotel in The Rocks showcased Australian celebrities including Bonds ambassador Sarah Murdoch (effortlessly making a Bonds Chesty look glamorous) and Bonds General Manager, Kate Hann, all there to celebrate this true Australian legend.

The shots from the Wear Australia campaign have also featured in outdoor media across the nation, encouraging Aussies to buy a Bonds Chesty and wear it proudly this Australia Day. The funds raised from these sales will go towards Surf Life Saving Australia to develop a vital surf skills program to take to all Australian primary schools.

To check out the photographic images and learn more about the surf skills program go to www.bonds.com.au/wearaustralia

Some interesting facts you can share with your friends on Australia Day about the Bonds Chesty? In 1960 the 50th million singlet was sold, in 1972 the 100th million, in 1983 the 150th million and in 1990 the 250th million. I wonder how high we can get this figure for 2008?

What's What would like to wish all, including the Bonds Chesty, a very special Australia Day in 2008.

Over most of Australia it doesn't seem like summer right now, with rain coming down by the bucket full. The wonderfully wet weather? Well it certainly serves to make David Lawrence's special offer on their New Autumn 2008 stock even more enticing.

David Lawrence have a very fashion savvy promotion running ongoing whereby every fortnight a new 'special offer' is made available throughout their stores and the David Jones and Myer locations which stock their designs.

Presently they have a special feature item of the David Lawrence New Autumn 2008 collection, which has only recently arrived in stores, the 'Tie Front Cardi'. You can get this 100% cotton sheen versatile wrap style cardigan on a 'Buy 2 and save 20%' discount deal, and no doubt you'll want at least two for your autumn/winter wardrobe.

These fun and functional cardis are perfect for work and weekend - think of teaming them with a graphic print skirt or wear with your favourite jeans or shorts - and come in stylish new season colours of ink, grape, blue and white.

 

This offer ends on 27th January 2008 and is not available in conjuction with any other offers. Offer cannot be redeemed against any prior purchase or lay-by. 

For your closest David Lawrence location click here

In a recent survey by Sky Movies and In Style magazine in the UK, the backless full-length silk gown featured in the film  Atonement (a romantic drama based on a novel by Ian McEwan of the same name, which is currently playing in Australian cinemas) was voted best film costume of all time, quite remarkable considering the quality of competition it had to make it to the top spot.

The triumphant ten from the survey are as follows:

1. Keira Knightley's green silk gown from Atonement

2. Marilyn Monroe's white dress from The Seven Year Itch

3. Audrey Hepburn’s little black Givenchy dress from Breakfast at Tiffany's

4. Olivia Newtown-John’s skin-tight black pants from Grease

5. Kate Winslet’s ensemble from Titanic

6. Diane Keaton's tie and waistcoat in Annie Hall

7. Nicole Kidman's satin corset from Moulin Rouge

8. Liza Minnelli's stockings and bowler hat in Cabaret

9. Cate Blanchett gown from Elizabeth: The Golden Age

10. Vivien Leigh's dresses from Gone With The Wind