Alicia Richardson has worked in fashion media for the past 12 years.  The first five were spent as part of the editorial team at Australian Elle Magazine, she then moved to New York in 1999.  Based in Manhattan for the following five years, she worked on American Elle Magazine and www.elle.com (covering fashion, the New Yorks shows and beauty) and helped to launch the Bloomingdales fashion title, B Magazine, where she remained Beauty Editor until 2004.

Now back in Sydney and Editor of What's What, Alicia is able to immerse herself in both local and international fashion to keep you up-to-the-second with all the news and inspirational trends.